I belong to a human rights' group in India, that posts me regularly of violations to human life, freedom, voice. Often these mails are accompanied with a "please respond" request on the subject line-a shaming, but necessary request. With all the mails filling up our Inboxes, we are liable to ignore, or read and ignore. The request creates a pause, attention to possible action, or atleast an urgent need to reaction.
On the other hand, the large colorful advertisements of consumer products, on our radios, computers, TVs, billboards, newspapers, magazines, T-shirts walking by, buses, pamphlets handed to us, stuck in our post boxes-often warrant more attention; especially if they carry key words like "Sale", "Prices Slashed","50% off". Then we queue up, to take advantage of these special offers,to save money, to spend money and to make more money.
What is it about accumulating "stuff" that draws us more than lost lives, wrongful deaths, suppressed childhoods, violated women, the right of all to be free, equal. How should we advertise grief thats all around? on colorful bill boards? with a buy one, get one free? Or does our consumerism not extend to accepting responsibilty for the ones that bear burdens of our bought happiness?
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